Marketing Metrics Handbook Buy Now
Marketing Metrics Handbook
Digital Tools for easy application of marketing metrics.

The complete tool kit to drive profits through marketing optimization. Realtime data driven feedback with real world projections, visual cues and multi scenario setup.

Company & Business
Unit Profits
Marketing Profits
& Marketing ROI
Marketing Metrics
(Performance Measures)
Marketing Analytics
(Tools & Data)
Advancing Marketing's
Role in Managing Profits

Getting Started in Using Marketing Metrics

A white paper by Dr. Roger J. Best

While most companies recognize the need for marketing metrics and the potential benefit they provide, but they struggle where to start and how to obtain the data needed.

This white paper addresses the barriers company's and managers have to overcome in order to successfully apply marketing metrics in their markets and across their organization.

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Case Studies

Learn how companies of all sizes have leveraged marketing metrics to increase market penetration and profitibility.

User Videos

Learn how companies of all sizes have leveraged marketing metrics to increase market penetration and profitibility.

Dr. Roger J. Best

Roger J. Best

Developer of MMH, Dr Roger J. Best is widely regarded as a pioneer in the field of marketing metrics. The author of Market-Based Management he was the first to introduce Marketing Performance Tools in the first edition in 1996. Today MBM is in its 5th edition and is used in many corporations and top MBA programs. MMH is an extension of his work in the area of metrics-based marketing management.

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